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Travel & Tourism College

Travel & Tourism College 2026

June 22 - 26 | College Station, TX

Earn Your Certified Tourism Executive Title While Growing Your Career

Connect with professionals from all corners of the travel industry for a transformative week of intensive learning. Dive into an industry-leading curriculum covering marketing, management, and leadership courses. This three-year certification program offers returning students the chance to advance through second and third-year classes taught by top industry professionals, esteemed college professors, and visionary thought leaders.

Who should attend?
Anyone involved in travel, tourism, hospitality, recreation or a related field who wants to enhance their Industry knowledge and skills and their potential for career advancement. Whether you've been on the job for a week or several years, Travel & Tourism College is a great way to begin or strengthen your knowledge of sales, marketing, communications, management and related subjects.

Alumni Stories
Tuition Rates

Registration rates for the 1st, 2nd, and 3rd year classes includes course materials and most meals including: Monday-reception, Tuesday- breakfast and lunch, Wednesday- breakfast, Thursday- breakfast, lunch and dinner, Friday- breakfast.

Hotel rooms and all travel costs are not included in registration and are an additional cost.

Early-bird rates end at 5:00 PM on April 10, 2026. 

EARLY-BIRD RATES
Early-bird Member Rate
$899
Early-bird Non-Member Rate
$999
    Register
    Regular Rates
    Regular Member Rate
    $999
    Regular Non-Member Rate
    $1,099
      Rates Apply April 10, 5PM CT
      ALUMNI RATE
      Alumni Rate
      $209
      • The Evaluation Committee must approve all capstone projects before students can attend as an Alumni.
      • Alumni Program will be held on Thursday, June 25 from 8:00 AM- 5:00 PM
      • Breakfast, lunch, and dinner included
      Register
      Cancellation Policy - Full refund until 5:00 PM on May 22, 2026. No refunds after 5:00 PM on May 22, 2026. This cancellation policy helps us ensure the most accurate counts possible for the event. For questions about this policy, please contact the Texas Travel Alliance office at (512) 328-8842.
      Class Schedules
      Student Schedules
      Texas A&M Hotel and Conference Center

      Each class has an intensive, industry-leading curriculum of travel & tourism marketing, management, and leadership courses from June 22-26, 2026. 

      Travel & Tourism College instructors are university professors, industry thought leaders, trendsetters, and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events. Upon successful completion of the 3-year program and a capstone project, graduates receive the designation of CERTIFIED TOURISM EXECUTIVE (CTE).

      General Schedule
      Alumni Schedule
      Texas A&M Hotel and Conference Center

      The Alumni Program will be held on Thursday, June 25 from 8:00 AM-5:00 PM. The Evaluation Committee must approve all capstone projects before students can attend as an Alumni.

      General Schedule
      Featured Session
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      Announcement Coming Soon

      Stay tuned, follow us on social media, and check your inboxes for more info soon!

      Sponsors
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      Venue
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      Texas A&M Hotel and Conference Center
      1239 TAMU
      College Station, TX 77843

      Texas Travel Alliance Rate: $169 + taxes/night (single/double)
      Cut-off deadline is June 1, 2026 (unless sold out prior)

      Hotel Block Coming Soon
      Texas Travel Alliance: Our mission is to improve the quality of life in Texas by strengthening travel and tourism.
      • 9600 Escarpment Blvd. Suite 745-40, Austin, TX 78749
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      • 512-328-8842