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Travel & Tourism College

Travel & Tourism College 2025

June 23 - 27 | College Station, TX

Earn Your Certified Tourism Executive Title While Growing Your Career

Connect with professionals from all corners of the travel industry for a transformative week of intensive learning. Dive into an industry-leading curriculum covering marketing, management, and leadership courses. This three-year certification program offers returning students the chance to advance through second and third-year classes taught by top industry professionals, esteemed college professors, and visionary thought leaders.

Who should attend?
Anyone involved in travel, tourism, hospitality, recreation or a related field who wants to enhance their Industry knowledge and skills and their potential for career advancement. Whether you've been on the job for a week or several years, Travel & Tourism College is a great way to begin or strengthen your knowledge of sales, marketing, communications, management and related subjects.

Alumni Stories
Tuition Rates

Registration rates for the 1st, 2nd, and 3rd year classes includes course materials and most meals including: Monday reception, Tuesday breakfast and lunch, Wednesday breakfast, Thursday breakfast, lunch and dinner, and Friday breakfast.

Hotel rooms and all travel costs are not included in registration and are an additional cost.

Early-bird rates end at 5:00 PM on April 11, 2025. 

EARLY-BIRD RATES
Early-bird Member Rate
$899
Early-bird Non-Member Rate
$999
    Regular Rates
    Regular Member Rate
    $999
    Regular Non-Member Rate
    $1,099
      ALUMNI RATE
      Alumni Rate
      $209
      • The Evaluation Committee must approve all capstone projects before students can attend as an Alumni.
      • Alumni Program will be held on Thursday, June 26 from 8:00 AM- 5:00 PM
      • Breakfast, lunch, and dinner included
      Cancellation Policy - Full refund until 5:00 PM on May 23, 2025. No refunds after 5:00 PM on May 23, 2025. This cancellation policy helps us ensure the most accurate counts possible for the event. For questions about this policy, please contact the Texas Travel Alliance office at (512) 328-8842.

      Class Schedules
      Student Schedules
      Texas A&M Hotel and Conference Center

      Each class has an intensive, industry-leading curriculum of travel & tourism marketing, management, and leadership courses from June 23-27, 2025. 

      Travel & Tourism College instructors are university professors, industry thought leaders, trendsetters, and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events. Upon successful completion of the 3-year program and a capstone project, graduates receive the designation of CERTIFIED TOURISM EXECUTIVE (CTE).

      1st Year Schedule
      Alumni Schedule
      Texas A&M Hotel and Conference Center

      The Alumni Program will be held on Thursday, June 26 from 8:00 AM-5:00 PM. The Evaluation Committee must approve all capstone projects before students can attend as an Alumni.

      Alumni Schedule

      Featured Panel
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      Hire the Best: Bringing Gen Z to Your Community

      The next generation of employees have arrived and they are upending traditional business models of hiring. Plus, they are looking to put down roots.

      Explore the most effective ways to reach, engage and connect with this influential group who is already proving that it purchases and consumes in ways that differ vastly from their parents’ habits. We also explore their travel preferences when making decisions on where to visit. Whether you are looking to bring new, fresh talent into your community or seeking to hire more 20-somethings, this presentation is for you.


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      Venue
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      Texas A&M Hotel and Conference Center
      1239 TAMU
      College Station, TX 77843

      Texas Travel Alliance Rate: $159 + taxes/night (single/double)
      Cut-off deadline is May 30, 2025 (unless sold out prior)
      ROOM BLOCK SOLD OUT!
      Please contact Jennifer Roush for overflow room blocks.
      Contact for Info