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TTA Events
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Connecting & Elevating Texas’s Travel Industry All Year Long

Connect, learn, and grow at our premier annual events. Our events and meetings feature industry thought leaders and expert presenters to facilitate impactful discussions and keep members up to date on current trends and innovations. The Texas Travel Alliance also provides annual ongoing education and professional development opportunities, including earning the Certified Tourism Executive credential, that further professionalizes our industry and creates meaningful opportunities for advancement and connection within it.

Build relationships that matter. Our meetings and events provide dedicated networking time, allowing you to connect with colleagues, suppliers, and future industry leaders. Our online member community also ensures 24/7 connectivity, and provides opportunities to join discussion forums, post updates, and collaborate seamlessly with colleagues.

Education & Networking
Texas Travel Industry Unity Dinner

This exciting evening brings together travel industry professionals and elected officials from across Texas for a night of advocacy, networking, and celebration. Experience the power of travel and tourism at our gala dinner, where we highlight our collective efforts to strengthen Texas travel.

Date: April 29, 2026
Location:  Round Rock

Register
Texas Travel Summit

As the premier conference for the Texas travel industry, this event offers networking opportunities, cutting-edge insights, and best practices. Join industry professionals to explore travel trends, uncover innovative strategies, and build valuable connections. Summit is a dynamic platform to thrive in the travel industry.

Date: October 4-6, 2026
Location: Fort Worth

Register
Advocacy Empowered Workshop

This dynamic workshop equips advocates to effectively champion the travel and tourism industry. Gain key insights, engage directly with elected officials, and walk away with practical tools to support meaningful advocacy efforts statewide.​

Date:  April 28-29, 2026
Location:  Round Rock

Register
LeadHERship Live: A Texas Women's Conference

TSAE & TTA have joined forces to unite their flagship women’s events into a statewide experience. Connect with women from across association and travel sectors to develop leadership, build resilience, advance careers, and engage with peers.

Date: Early June 2026
Location:  2026 Location TBA

Info Coming Soon!
Travel & Tourism College

Dive into an industry-leading curriculum covering marketing, management, and leadership courses. This three-year certification program offers returning students the chance to advance through second and third-year classes taught by top industry professionals, esteemed college professors, and visionary thought leaders.

Date: June 22-26, 2026
Location: College Station

Register
Texas Travel Expo

This trade show connects destinations and attractions with Texas Travel Counselors—frontline state agency professionals at Travel Information and visitor centers who guide millions of travelers each year. Held alongside TxDOT’s Texas Travel Counselors Conference (TTCC), it helps keep your destination top of mind statewide.

Date: April 15-16, 2026
Location: El Paso

Register
Other Ways to Get Involved
Donate to Secure Our Industry's Future

TTA's Travel PAC raises funds to support legislators who support Travel. Funds are focused on elevating Travel at the State Capitol through relationship building, education and support for the Travel Industry.

Donate
Support the Next Generation of Travel Industry Professionals

The Texas Tourism Foundation was founded to support the education and professional development of individuals in the Texas Travel Industry by providing scholarships, supporting research, and educational opportunities.

Donate
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Join the Alliance, Strengthen Texas Travel Together

The Texas Travel Alliance is a non-profit organization representing all components of the Texas Travel Industry. We are proud to support over 600 Member Organizations across Texas with our advocacy work, professional development opportunities, and connection.

Membership