Buda Economic Development Corporation to Rebrand

Buda Economic Development Corporation to Rebrand

BUDA, TEXAS — Buda Economic Development Corporation (EDC) unveiled a new brand platform in May to bring a fresh and modern look to the brand, reinforce entrepreneurism and promote a curated approach to business growth in Buda. The brand platform was comprehensive including a new logo, color palette, tagline and messaging strategy. 

Buda EDC partnered with Arsenal Advertising, who have worked on branding for destinations like Bastrop County, Round Rock, Lubbock, and Taylor, Texas, as well as businesses like Torchy’s Tacos, Texas Exes, and LBJ Library.

“It’s been a long time coming,” said Buda EDC Executive Director Jennifer Storm, who previously served as Board President for nearly 4 years. “Buda EDC started more than 20 years ago when the city had about 4,000 citizens. Now, with more than 16,000 citizens, Buda EDC is serving more businesses than ever before. This rebrand reflects that growth and our passionate support of Buda’s thriving business community.”

“We carefully selected a new color palette with blues and greens that symbolize both the beauty of the city’s natural surroundings and greenspace and the renewal of the city’s commitment to business growth, entrepreneurship and long term planning, “ said Jonathan Smith, Arsenal Advertising’s Creative Director.

Of particular importance to Buda EDC and Arsenal Advertising has been addressing a common pronunciation predicament. They address this by adding the macron (the straight line) above the letter U in the logo.

Later this year, Buda EDC will launch a more robust and responsive website to better serve Buda businesses and potential businesses as well as a multimedia advertising campaign to increase awareness of Buda’s strong business climate.

“Buda provides unprecedented financial incentives for businesses, entrepreneurs and unique concepts interested in making Buda their home. Through creativity and collaboration we bring new opportunities that add to the fabric of our beloved Buda,” said Storm.

About Buda Economic Development Corporation: 

Buda is located just south of Austin and is one of the fastest growing cities in Texas. Buda Economic Development Corporation (EDC) has played a significant role in carefully curating Buda’s business landscape through strategic incentives and support. As stewards of taxpayer dollars, Buda EDC ensures each new business will aid in Buda’s economic sustainability while also preserving a crafted culture and high quality of life for residents. For more information, visit www.budaedc.com, Facebook @BudaEDC, Instagram @BudaEDC, LinkedIn.