The Texas Travel Alliance is the primary advocate and voice for the Texas Travel Industry, representing a diverse membership of Texas travel destinations, accommodations, attractions, transportation and support businesses. The travel industry in Texas employs over 1.3 million Texans and has a $199.5 Billion-dollar economic impact to the Texas economy. The Texas Travel Alliance strives to offer our members and their employees industry-leading education and professional development, while advocating to strengthen travel in Texas.
We
believe
Life
Is Better In A
State of
Travel!
Our members include Convention & Visitor Bureaus, Destination Marketing Organizations, Accommodations, Attractions, Zoos & Aquariums, Airports, Transportation Companies, Media and Ad Agencies, Universities, State Agencies, Industry Associations, Event Service Companies, Industry Suppliers, and other organizations connected to the travel and tourism ecosystem.
10/15/2025Texas Travel Alliance Honors Brad Wuest with 2025 Tall in Texas Award
10/15/2025Texas Travel Alliance Honors Jasmyne Harris with 2025 Rising Star Award
10/15/2025Texas Travel Alliance Honors Paul Schultz with 2025 Lifetime Achievement Award
10/15/2025Texas Travel Alliance Honors AJR Media Group with 2025 Heritage Award
12/31/2030
CTE Re-Certification Program