Austin, TX – December 4, 2025 – The Texas Travel Alliance (TTA), the advocate for Texas’ travel and tourism industry, proudly announces its endorsement of Senator Kelly Hancock for Texas Comptroller.

“Comptroller Hancock has a proven record of fiscal responsibility and transparency that aligns with the values of our industry,” said Erika Boyd, President & CEO of the Texas Travel Alliance. “As Comptroller, his leadership will ensure continued sound financial stewardship of the resources that sustain Texas’ economic growth.”

The travel and tourism industry is a cornerstone of Texas’ economy, generating nearly $200 billion in annual economic impact, supporting 1.3 million jobs, and contributing $9.2 billion in state and local tax revenue in 2024 alone. These revenues fund essential services such as education, infrastructure, and public safety—critical priorities for communities across the state.

“Comptroller Hancock understands the importance of maintaining a strong fiscal foundation for Texas,” Boyd added. “His commitment to efficiency and accountability will help protect the resources that allow our industry - and our state - to thrive.”

The Texas Travel Alliance represents thousands of businesses across hospitality, attractions, transportation, and destinations statewide. Together, these sectors drive economic development and enhance Texas’ reputation as a premier destination for visitors from around the world.

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The Texas Travel Alliance is the primary advocate and voice for the travel industry in Texas. We work to strengthen the travel ecosystem through advocacy, education, professional development, and opportunities for connection. We believe Life is Better in a State of Travel! For more information about the Texas Travel Alliance: www.texastravelalliance.org.