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  Join the Alliance, Strengthen Texas Travel Together
The Texas Travel Alliance is a non-profit organization representing all components of the Texas Travel Industry. The Industry is comprised of over 60,000 small businesses, supports over 1.3 million jobs and has a $193.8 Billion impact on the Texas economy. The Texas Travel Industry, as a whole, benefits when we present a strong, unified position on public policy issues. We are proud to support over 600 Member Organizations across Texas with our advocacy work, professional development opportunities, and connection through our online member portal and in-person networking opportunities and keeping everyone up to speed on important issues through our communications. We invite you to join your peers who believe that Life's Better in a State of Travel by becoming a member of the Texas Travel Alliance. Download the 2025 Membership GuideTexas Travel Alliance Members
Determine your industry segment from the list below, then follow the prompts to create your
company profile.
 Attractions
This category includes theme parks, water parks, zoos, aquariums, museums, show caves,
family entertainment centers, and experiential attractions.
 Accommodations
This category includes hotels, campgrounds, RV parks, short-term rentals, and property
management companies.
 Allied Partners
This category includes Texas Colleges and Universities, Texas Heritage Trails, State Parks, Councils of Government, State Historic Sites, TxDOT Visitor Centers, National Parks, State Agencies, and related industry associations. Join Now Destination Marketing Organizations
This category includes destination marketing organizations, chambers of commerce, economic development organizations, city/county
tourism offices, convention centers, and local visitor information centers.
 Event Facilities
This category includes Convention Centers, Ag/Rodeo Facilities, Wedding and Event Venues, Country Clubs, Sports, Clubs, Civic Centers, Auditoriums, Theaters, and Performing Arts Centers. Join Now Event Services
This category includes Audio/Visual Providers, Technology Services, Event Management Companies, Medical/Security/Staffing Services, Entertainers, Decor Rentals, Florists, Tradeshow Services, Interpreter Services, and others. Join Now Food & Beverage
This category includes restaurants, wineries, distilleries, and breweries.
 Industry Suppliers
This category includes PR/Ad/Media agencies, publications, travel writers, content
creators, software providers, industry consultants, product vendors, and specialty
services.
 Retail & Personal Services
This category includes Retail Stores, Malls, Outlet Centers, Boutiques, Spas, Salons, Studios, and Concierge Services. Join Now Sports Franchises & Stadiums
This category includes Pro-Sports Franchises, Minor League Sports Franchises, Stadiums and Sports Facilities, and Sporting Events. Join Now Transportation
This category includes airports, airlines, motor coach/limousine services, rental car
agencies, ride-share services, cruise lines, and passenger rail services.
  Specialty Membership
This category includes active college/university students, teachers, and professors and is an individual membership that does not extend to the organization. Join NowMember Benefits & Resources
 Advocacy
We represent our members with a coordinated strategy to communicate industry concerns to elected officials. Alongside our lobbying team, we work to increase visibility and protect our members' interests, keeping them informed through legislative updates and frequent communications.  Events
The Advocacy Empowered Conference, Unity Dinner, Women in Travel Conference, and Texas Travel Summit unite Texas travel professionals to learn from industry leaders and discuss key trends. Members can earn the Certified Tourism Executive designation through the Travel & Tourism College and enjoy discounted event registration and free webinars. Upcoming Events Connection
Every event includes dedicated networking time to connect with colleagues and build relationships with suppliers. Members also enjoy 24/7 access to our online Member Community for connecting, joining discussion forums, and posting to the member news feed. Online Member Community Career Center
The TTA Career Center provides tools for employers and job seekers, including email job matching, resume reviews, and candidate management. Employers can recruit candidates, while job seekers receive career advice and alerts for new postings. TTA Premier Members benefit from unlimited complimentary job postings each year. Career Center Communication
Delivered to your inbox, our member-only e-newsletters keep you informed of current and upcoming programs, events, member news, and industry happenings. Members may also sign up for the Travel News Report, a weekly newsletter featuring industry news on a local, state, and national level.  Councils & Committees
Texas Travel Alliance's councils and committees address industry challenges and strategic initiatives set by the board, offering collaboration and expertise. Serving on these groups helps members grow their careers and add value to their organizations.  Board of Directors
Texas Travel Alliance is led by a diverse Board of Directors representing various sectors of the travel industry, including destination marketing, attractions, and accommodations. These leaders guide TTA's management and strategic initiatives, enhancing its influence and value to members. Meet the Board Affinity Program
The Alliance Affinity Program offers you the tools to advance your business, destination,
or attraction with our trusted partners. We have programs with a broad array tools
and exclusive money-saving offers to help you save time, money, and staff resources!
 Travel PAC
The Travel PAC raises funds to support legislators advocating for the travel industry, emphasizing relationship building and education at the State Capitol. TTA backs officials who recognize the value of a strong travel sector and contributes to their campaigns for favorable legislation. Advocacy is crucial for industry growth, just as continuing education is for career development. Travel PAC Texas Travel Deals
The Texas Travel Deals program offers members discounted access to attractions while
generating revenue that supports critical member services like advocacy. This funding
helps keep dues and registration rates low, enabling TTA to focus on activities
that benefit members and strengthen the industry.
 Texas Ticket Deals The Texas Ticket Deals online exchange provides access to thousands of concert, sports, and theater events worldwide. Tickets are backed by a 100% Money-Back Guarantee to give you the peace of mind. Plus, a portion of the proceeds help support and strengthen your Texas Travel Alliance! Tickets Become a Member
If you have questions about selecting a category, please call us at 512-328-8842 or
email Jennifer Roush
and Amanda Garcia
for more information and to determine your organization's membership type and rate.
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