Texas Travel Alliance Honors Paul Schultz with 2025 Lifetime Achievement Award

(Austin, TX) Oct. 14, 2025 - The Texas Travel Alliance (TTA) is proud to announce Paul Schultz, Vice President of Hospitality for Landry’s Hotel Division, as the recipient of the 2025 Lifetime Achievement Award, presented at the 40th Annual Texas Travel Summit held October 1^st – 3^rd in San Antonio.

In the heart of Texas hospitality, there are leaders who don’t just shape the industry - they shape lives. Paul Schultz is one of those remarkable individuals. With decades of service and leadership, Paul has elevated the standards of hospitality across Texas, leaving a lasting impact on the people and communities he’s served.

Paul’s legacy is defined not by titles, but by the thousands of lives he has mentored and inspired. A champion of education and opportunity, he hosts college interns annually, providing hands-on experiences that launch careers. His partnerships with schools and districts in the Galveston region, and his statewide influence through board service with the Texas Travel Alliance, Texas Hotel & Lodging Association, and Hospitality Educators Association of Texas, demonstrate his unwavering commitment to the future of the industry.

As a former Chair of the Texas Travel Alliance and current leader of its Workforce Development Committee, Paul continues to advocate for the next generation of hospitality professionals. His leadership is rooted in humility, generosity, and a belief in extraordinary hospitality - the kind that goes above and beyond, every single time.

“Paul Schultz embodies the very best of Texas hospitality,” said Erika Boyd, CEO of the Texas Travel Alliance. “His decades of service, steadfast leadership, and profound influence on our industry and its people make him a truly deserving recipient of the Lifetime Achievement Award.”

To learn more about Paul’s story: Lifetime Achievement Award Video

To learn more about TTA and the Lifetime Achievement Award, including a list of past recipients, visit Lifetime Achievement Award Nominations - Texas Travel Alliance.

-END-

The Texas Travel Alliance is the primary advocate and voice for the travel industry in Texas. We work to strengthen the travel ecosystem through advocacy, education, professional development, and opportunities for connection. We believe Life is Better in a State of Travel! For more information about the Texas Travel Alliance: www.texastravelalliance.org.