Texas Travel Alliance Honors AJR Media Group with 2025 Heritage Award
Wednesday, October 15, 2025
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Posted by: Amanda Knull
(Austin, TX) Oct. 14, 2025 - The Texas Travel Alliance (TTA) is proud to announce AJR Media Group as the recipient of the 2025 Heritage Award, presented at the 40th Annual Texas Travel Summit held October 1st – 3rd in San Antonio. 
From left: Erika Boyd, Nelson Gumm, and Tim Morrow. Gumm accepted the Heritage Award on behalf of AJR Media Group during the 40th Annual Texas Travel Summit, October 1–3, 2025, in San Antonio, TX. | In Texas, heritage is more than history - it’s the stories we tell, the connections we build, and the communities we uplift. For over three decades, AJR Media Group has been at the heart of that mission. Founded in 1991, AJR has become a cornerstone of Texas travel marketing, crafting integrated media solutions that connect destinations with audiences across the globe. Their work spans digital, print, video, audio, and out-of-home platforms, all designed to amplify the spirit of Texas and the experiences that make it unforgettable. Through their leadership of TourTexas.com, AJR has helped showcase the rich culture, natural beauty, and vibrant events that define our state. Their campaigns don’t just promote travel, they preserve heritage, spotlight hidden gems, and invite the world to experience Texas through authentic storytelling. AJR Media Group’s excellence is reflected in their commitment to exceptional achievement, innovative corporate culture, and exemplary business practices. They are a trusted partner to destinations large and small, bringing creativity, precision, and heart to every project. A longtime and deeply engaged member of the Texas Travel Alliance, AJR has consistently supported the industry through thought leadership, collaboration, and advocacy. Their dedication to collective impact and the growth of Texas tourism is evident in every initiative they undertake. “AJR Media Group embodies the values of the Heritage Award,” said Erika Boyd, CEO of the Texas Travel Alliance. “Their visionary leadership and unwavering commitment to enriching the heritage of our great state make them a truly deserving recipient.” To learn more about AJR Media Group’s story: Heritage Award Video To learn more about TTA and the Heritage Award, including a list of past recipients, visit Heritage Award Nominations - Texas Travel Alliance. -END- The Texas Travel Alliance is the primary advocate and voice for the travel industry in Texas. We work to strengthen the travel ecosystem through advocacy, education, professional development, and opportunities for connection. We believe Life is Better in a State of Travel! For more information about the Texas Travel Alliance: www.texastravelalliance.org.
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