TTA Awards Legislative Champion Award at the 35th Annual Texas Travel Industry Unity Dinner

Austin, TX – February 20, 2024 – The Texas Travel Alliance (TTA) proudly hosted the 35th annual Texas Travel Industry Unity Dinner at the Austin Convention Center in Austin, TX. This prestigious event brought together more than 500 industry leaders, policymakers, and stakeholders to celebrate the achievements and future of Texas travel and tourism.

During the event, TTA honored Representative Barbara Gervin-Hawkins with the TTA Legislative Champion Award for her outstanding contributions and unwavering support for the travel industry in Texas. Her dedication to promoting tourism and advocating for policies that benefit the industry has made a significant impact.

TTA honored Representative Barbara Gervin-Hawkins with the Legislative Champion Award at the Texas Travel Industry Unity Dinner. Pictured L to R: Tim Morrow (TTA Board Chair), Rep. Barbara Gervin-Hawkins, and Erika Boyd (TTA President & CEO).

The evening featured a keynote address by Adam Sacks, President of Tourism Economics, who shared valuable insights on the economic trends and future outlook of the travel industry. His expertise provided attendees with a deeper understanding of the challenges and opportunities that lie ahead.

Erika Boyd, President & CEO of TTA, expressed her gratitude and excitement for the event, stating, "The Texas Travel Industry Unity Dinner is a testament to the strength and economic impact of our industry. We were honored to recognize Representative Barbara Gervin-Hawkins for her exceptional leadership and commitment to travel and tourism. Together, we will continue to drive the growth and success of Texas travel and tourism. The Texas Travel Alliance remains dedicated to supporting and advocating for the travel industry, ensuring its continued growth and prosperity.”

Travel and Tourism employs over 1.3 million Texans working to make Travel and Tourism the third largest export industry in Texas. Travelers to Texas generated $193.8 billion in economic impact to the Texas economy, creating over $9 billion in state and local tax revenues, offsetting the individual tax burdens of Texans by more than $836 per household.

Adam Sacks, keynote speaker and President of Tourism Economics, shared insights on the economic trends and future outlook of the travel industry at the Texas Travel Industry Unity Dinner. Pictured: Adam Sacks.

Erika Boyd, President and CEO of TTA, addressed attendees at the Texas Travel Industry Unity Dinner. Pictured: Erika Boyd.

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The Texas Travel Alliance is the voice of the travel and tourism industry in Texas. We advocate for policies that help our industry grow and thrive. We provide professional development opportunities to elevate our industry’s leaders. And we create connections that will help our members flourish and succeed. For more information about the Texas Travel Alliance: www.texastravelalliance.org.