February 2025: A Letter from Our CEO & President

Dear Members & Friends,

February is here and our team is busy preparing for our first two big events of the new year—the Texas Travel Industry Unity Dinner & Silent Auction and Texas Travel Rally at the Capitol, both on February 20th in Austin.

We will start the day with the Texas Travel Rally at the Capitol. This rally is a crucial event for showcasing the importance of the travel industry to our state legislators. During the day, our members will split into groups and attend prearranged meetings with legislative offices to emphasize the critical role travel plays in the Texas economy. There is no cost to attend. If you have not yet registered, please do so today and join us as we Rally at the Capitol for travel.

Later that evening, we will gather at the Austin Convention Center for the Texas Travel Industry Unity Dinner, an annual event that brings us together to champion the future of travel in Texas with our colleagues and our elected officials from across the state. We are particularly excited to hear about the 2025 travel outlook from featured speaker, Adam Sacks, President of Tourism Economics,an Oxford Economics company dedicated to unlocking the power of economics for the travel sector, during the dinner program.  

There is limited space available, so reserve your tickets and tables for Unity Dinner today. And please consider inviting your local elected officials and state representatives to join you at your table. Their presence is vital in highlighting the significance of our industry and fostering strong relationships with our policymakers.

We also encourage you to contribute to the iconic Unity Dinner Silent Auction by donating an item. Your generous contributions help make this event a success and make our ongoing support of the travel industry possible.

We are excited and looking ahead to a great year; 2025 promises to be a year of robust growth and innovation for the travel industry. With strong demand continuing across Texas, we anticipate more travelers prioritizing their travel experiences and exploring new destinations. This positive outlook underscores the importance of our collective efforts to advocate for and support the travel industry in Texas.

Thank you for your continued support and dedication to the Texas travel industry. We look forward to seeing you at these exciting events!

Kind regards,