December 2024: A Letter from Our CEO & President

Dear Members & Friends,

As we approach the end of another remarkable year, I want to extend my warmest holiday greetings to each of you. This season is a time for reflection, gratitude, and celebration, and I hope you all have the opportunity to enjoy it with your loved ones.

The holiday season is a special time to cherish the moments we share with family and friends. It's also a time to appreciate the beauty and diversity of our great state. From the festive lights of our cities to the serene landscapes of our countryside, Texas offers countless opportunities to create lasting memories. I encourage you all to take some time to explore and enjoy the wonders of Texas during this festive season.

Looking ahead to 2025, we are filled with optimism and excitement for the future of travel in Texas. Our state continues to be a top destination for travelers from around the world, thanks to its rich cultural heritage, vibrant cities, and stunning natural attractions. We anticipate a strong year for tourism, with new initiatives and partnerships aimed at enhancing the travel experience for all visitors.

Our team has been busy preparing for the upcoming 89th Legislative Session, where we will continue to advocate for policies that protect and enhance travel and tourism in Texas. We are committed to ensuring that our industry remains strong and vibrant, and we will work tirelessly to support legislation that benefits our members and the broader travel community.

Mark Your Calendars: I also want to remind everyone to mark their calendars and plan to join us in Austin on February 20th for the Texas Travel Industry Rally Day at the Capitol and the Texas Travel Industry Unity Dinner. These events are fantastic opportunities to visit with legislators and stress the importance of travel and tourism to the Texas economy. Your participation is crucial in demonstrating the collective strength and unity of our industry. Registration will open soon, so watch your inbox for more information.

As we prepare to welcome the new year, I am filled with hope and enthusiasm for what lies ahead. The Texas Travel Alliance remains committed to supporting our members and advocating for the travel industry. We will continue to work tirelessly to ensure that Texas remains a premier travel destination. I look forward to collaborating with all of you in the coming year to achieve our shared goals and to celebrate our collective successes.

Thank you for your continued support and dedication. Wishing you all a joyous holiday season and a prosperous new year!

Warm regards,