Patricia Moore Honored with the Lifetime Achievement Award for Contributions to TX Travel Industry

Austin, TX – October 24, 2024 – The Texas Travel Alliance (TTA) is proud to announce that Patricia Moore was honored with the 2024 Lifetime Achievement Award at the 39th annual Texas Travel Summit Awards Gala on October 15. This prestigious award recognizes Patricia’s remarkable contributions and unwavering dedication to the travel and tourism industry in Texas.

Patricia Moore’s journey into the travel and tourism industry is a testament to resilience and passion. In the mid-1970s, she and her partner introduced the concept of hospice care to Texas, a challenging endeavor given her non-healthcare background. Seeking a new path, Patricia transitioned to the hospitality industry, joining the opening team of the Dallas Anatole hotel in 1979. By 1984, she had risen to Reservations Manager, overseeing the hotel’s expansion and supporting the Sales and Conventions Department.

Patricia Moore received the Texas Travel Industry’s Lifetime Achievement Award at the 39th Annual Texas Travel Summit held October 14-16, 2024 in Houston, TX. Pictured L to R: Erika Boyd, Patricia Moore, Daryl Whitworth, Diann Bayes

“Patricia Moore’s dedication and indominable spirit have left an indelible mark on the Texas travel and tourism industry,” said Erika Boyd, President & CEO of the Texas Travel Alliance. “Her tireless efforts to promote and enhance the Cowboy Capital of the World, Bandera, and her leadership in various tourism initiatives have set a high standard for excellence. We are honored to recognize her with the Lifetime Achievement Award.”

After the 1984 Republican Convention, Patricia moved to Tucson to help open the Loews Ventana Canyon Resort as Front Office Manager. In 1990, she returned to Texas, opening a B&B in Bandera and later managing the Bandera Chamber and the Bandera Convention & Visitors Bureau. She eventually led the independent Bandera County Convention Bureau, championing Bandera through initiatives like Bandera on the Road, major fairs, state museum partnerships, and collaborations across Texas.

For over 30 years, Patricia has been a steadfast advocate for Bandera, earning the Gene Phillips Hospitality Award in 2011 for her dedication and service. Her efforts have significantly contributed to the recognition and growth of Bandera as the Cowboy Capital of the World.

Patricia’s journey from introducing hospice care to becoming a pivotal figure in Texas tourism exemplifies her resilience and passion for making a positive impact. Her legacy continues to inspire those in the travel and tourism industry.

TTA’s Annual Texas Travel Summit was held in Houston, October 14-16, 2024. Around 350 Travel Industry professionals from across the state attended the 39th annual conference.

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The Texas Travel Alliance is the voice of the travel and tourism industry in Texas. We advocate for policies that help our industry grow and thrive. We provide professional development opportunities to elevate our industry’s leaders. And we create connections that will help our members flourish and succeed. For more information about the Texas Travel Alliance: www.texastravelalliance.org.