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Travel & Tourism College
June 19 - 23, 2023 in College Station
2023 CLASS SCHEDULES
- (updated on 6/9/2023)
1st Year Class (Class of 2025) - SCHEDULE 2nd Year Class (Class of 2024) - SCHEDULE 3rd Year Class (Class of 2023) - SCHEDULE Alumni Class - SCHEDULE
Online registration is now closed. For questions, contact Jennifer Roush at jennifer@texastravelalliance.org.
ABOUT TRAVEL & TOURISM COLLEGE (TTC)
Travel and Tourism professionals from across the West and Southwest U.S. convene for one week each summer for an intensive, industry-leading curriculum of travel & tourism marketing, management, and leadership courses. This is designed as a 3-year certification program,
with returning students taking 2nd and 3rd year classes.
Travel & Tourism College instructors are university professors, industry thought leaders, trendsetters, and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events. Upon successful completion of the 3-year program and a capstone project, graduates receive the designation of CERTIFIED TOURISM EXECUTIVE
(CTE).
TTA has developed a Re-Certification Program to ensure the longevity, integrity, and value of receiving the Certified Tourism Executive (CTE) certification. The Re-Certification Program ensures that Certified
Tourism Executives continue to remain at the forefront of industry trends and have the highest standard of industry education. For information on this program, go to: Re-Certification
WHO SHOULD ATTEND?
Anyone involved in travel, tourism, hospitality, recreation or a related field who wants to enhance their Industry knowledge and skills and their potential for career advancement. Whether you've been on the job for a week or several years, Travel &
Tourism College is a great way to begin or strengthen your knowledge of sales, marketing, communications, management and related subjects.
2023 TUITION RATES
Full tuition rate includes course materials and most meals including: Monday-reception, Tuesday- breakfast and lunch, Wednesday- breakfast, Thursday- breakfast, lunch and dinner, Friday- breakfast.
*Note hotel sleeping rooms are not included in tuition and are an additional cost.
2023 REGISTRATION RATES
EARLY-BIRD RATES
Early-bird Member Rate -
$889
Early-bird Non-Member Rate -
$989
Early-bird Rates- End at 5:00 PM on April 14, 2023.
REGULAR RATES
- Regular Member Rate - $989
- Regular Non-Member Rate - $1,089
ALUMNI RATE
- Alumni Rate - $199 - Space is limited!
*The Evaluation Committee must approve all capstone projects before students can attend as an Alumni.
The Alumni Program will be held on Thursday, June 22 from 8:00 AM- 5:00 PM (breakfast, lunch, and dinner included). Schedule of classes to follow soon.
Cancellation Policy - Full refund until 5:00 PM on May 19, 2023. No refunds after 5:00 PM on May 19, 2023. This cancellation policy helps us ensure
the most accurate counts possible for the event. For questions about this policy, please contact the Texas Travel Alliance office at (512) 328-8842.
2023 HOTEL INFORMATION

TEXAS A&M HOTEL & CONFERENCE CENTER
1239 TAMU, College Station, TX 77843
Texas Travel Alliance Rate: $152 + tax/night (single/double)
Cut-off deadline is May 28, 2023 (unless sold out prior)
Click here to book your hotel room: RESERVATIONS - SOLD OUT
OVERFLOW HOTEL:
The George 180 Century Ct College Station, TX 77840 TTA Rate: $149/night plus taxes Cut-off Deadline: June 13, 2023 at 5pm
To book your hotel room, go to: RESERVATIONS
or call reservations at 1-844-599-3871 (The George) ) and reference the group name (Texas Travel Alliance Block) to book your room.
2023 INSTRUCTORS
2023 TTC INSTRUCTORS:
- Neville Bhada, Founder & CEO, Applied Strategies and Principles
- Johnny Blevins, President / CEO, Splash Kingdom Family Waterparks
- Erika Boyd, President & CEO, Texas Travel Alliance
- Scott Carley, The Change Energizer
- Chris Christmas, Head of Destination Partnerships, Key Data
- Chiz Chism with Spiderwood Studios – Spark River Entertainment
- Zeek Coleman, Vice President, Americas at Tourism Economics
- Kelly de Schaun, CEO, The Park Board of Trustees of the City of Galveston
- Amanda Koone, Director of Communications, Fredericksburg CVB
- John Friebele, Executive Director, Destination Bryan
- Jorge Franz, Senior VP of Tourism and Industry Relations, Houston First Corporation and President
of the Greater Houston Convention and Visitors Bureau
- Nelson Gumm, President and CEO, AJR Media Group
- Julie Hart, President & CEO, CFO by design
- Adena Lewis, Director Tourism & Economic Development, Bastrop County
- Karyn Mayo, Director of Tourism & Strategic Alliances, Fredericksburg CVB
- Matt Miller, Office of the Governor – Texas Film Commission
- Heather Molina, Senior Director of Performance Marketing, Madden Media
- Jake Myers, VP, Head of Local & Regional Advertising, Atmosphere
- Gabriel Ornelas, Office of the Governor – Texas Film Commission
- Cyle Perez, Director - Public Relations & Integrated Marketing, San Antonio Zoo
- Dr. James Petrick, Professor, Research Fellow & Associate Department Head of Research in the Recreation, Park and Tourism Sciences Department at Texas A&M University
- Dee Dee Poteete, Visit San Antonio
- Winter Prosapio, Communications Director, The Atkins Group
- Aileen Ramos, Director, Laredo CVB
- Mindy Raymond, Actress, Producer and TXMPA Communications
- Carla Sage, Chief Digital Officer, AJR Media Group
- Jenifer Sarver, Principal, Sarver Strategies
- Sheila Scarborough, Co-Founder, Tourism Currents
- Jon Schmieder, Founder + CEO, Huddle Up Group
- Kashion Smith, Executive Director, Amarillo CVB
- Vicky Soderberg, Cygnet Strategies
- Jeanette Teague, Assistant Director, Visit Boerne
- Stephanie Weeks, Social Media Manager, Visit Plano
- Daryl Whitworth, CTE, Senior
Director of Destination Strategies, Madden Media
2023 CLASS SCHEDULES (updated on 6/9/2023)
For questions, please contact Jennifer Roush, VP of Operations at Jennifer@texastravelalliance.org.
THANK YOU TO OUR HOST SPONSORS

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