Austin, TX – December 4, 2025 – The Texas Travel Alliance (TTA), the statewide advocate for travel and tourism, today announces its official endorsement of Governor Greg Abbott for reelection. “Governor Abbott has demonstrated unwavering support for Texas’ tourism economy, which is a cornerstone of our state’s prosperity,” said Erika Boyd, President & CEO of the Texas Travel Alliance. “Under his leadership, the travel and tourism industry had a staggering $199.5 billion total economic impact in 2024, supported 1.3 million Texas jobs, and generated $9.2 billion in state and local tax revenue. That success reflects his commitment to building infrastructure, supporting business, and shining a national spotlight on Texas as a top destination”. The Alliance further highlighted that in 2024 alone, travelers spent $97.5 billion across Texas, up 3.5% from the previous year. This increased spending supports local economies - from hotels and restaurants to transportation and entertainment - and bolsters public systems through critical tax contributions. As the unified voice of hotels, restaurants, attractions, tour operators, and destinations across Texas, TTA represents thousands of businesses that rely on a thriving tourism ecosystem. The industry serves as a primary economic engine in communities all over the state - helping boost small businesses, create Texas jobs, and fund essential services. “With Governor Abbott’s continued leadership, Texas travel and tourism will remain a powerful force for economic growth,” Boyd added. “We look forward to partnering with his administration to ensure Texas stays strong, welcoming, and prosperous.” The Texas Travel Alliance represents thousands of businesses across hospitality, attractions, transportation, and destinations statewide. Together, these sectors drive economic development and enhance Texas’ reputation as a premier destination for visitors from around the world. | 
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