December 2025: A Letter from Our CEO & President

Dear TTA Members,

As we approach the end of another incredible year and the holiday season is in full swing, we’re reminded of the joy and connection that travel brings to all of us. This year has been one for the record books - literally! According to recent TSA data, more than 3.1 million travelers were screened the Sunday after Thanksgiving, setting a new all-time record. It’s clear that people are eager to explore, and Texas continues to be a top destination for unforgettable experiences.

Looking ahead, we’re thrilled to announce that dates for all of our 2026 events are now available! You’ll find them listed in the newsletter below and on our website. Be sure to mark your calendars now so you don’t miss any of the industry’s best education and networking opportunities in the coming year.

One event we’re especially excited about is our new partnership with the Texas Society of Association Executives (TSAE) for LeadHERship Live! A Texas Women’s Conference, scheduled for early June 2026. This collaboration will bring together inspiring leaders and create a space for meaningful conversations and growth. Stay tuned for more details soon!

As you plan your holiday travels, don’t forget to check out our latest episode of the What I Like About Texas podcast which ispacked with ideas for the perfect holiday road trip. And for those looking to make new family traditions, visit our Texas Travel Deals page for the best ticket deals on attractions across the state. These festive events might just become your favorite holiday memories! Plus, watch for new Texas Travel Deals branding and even more deals in 2026.

Finally, from all of us at Texas Travel Alliance, thank you. We are deeply grateful for your engagement and support throughout this year and as we move into the next. Please take a moment to watch our year-end video below highlighting all of our new members for 2025 and join us in celebrating the incredible growth of our community. We look forward to an exciting year ahead - together.

Warm wishes for a joyful holiday season and a prosperous New Year from our entire team to yours!