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June 23 - 27, 2025 | College Station
ABOUT TRAVEL & TOURISM COLLEGE (TTC)
Travel and Tourism professionals from across the West and Southwest U.S. convene for one week each summer for an intensive, industry-leading curriculum of travel & tourism marketing, management, and leadership courses. This is designed as a 3-year certification program,
with returning students taking 2nd and 3rd year classes.
Travel & Tourism College instructors are university professors, industry thought leaders, trendsetters, and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events. Upon successful completion of the 3-year program and a capstone project, graduates receive the designation of CERTIFIED TOURISM EXECUTIVE
(CTE).
TTA has developed a Re-Certification Program to ensure the longevity, integrity, and value of receiving the Certified Tourism Executive (CTE) certification. The Re-Certification Program ensures that Certified
Tourism Executives continue to remain at the forefront of industry trends and have the highest standard of industry education. For information on this program, go to: Re-Certification
WHO SHOULD ATTEND?
Anyone involved in travel, tourism, hospitality, recreation or a related field who wants to enhance their Industry knowledge and skills and their potential for career advancement. Whether you've been on the job for a week or several years, Travel &
Tourism College is a great way to begin or strengthen your knowledge of sales, marketing, communications, management and related subjects.
REGISTRATION RATES
Registration rates for the 1st, 2nd, and 3rd year classes includes course materials and most meals including: Monday-reception, Tuesday- breakfast and lunch, Wednesday- breakfast, Thursday- breakfast, lunch and dinner, Friday- breakfast.
*Note: Hotel rooms and all travel costs are not included in registration and are an additional cost.
EARLY-BIRD RATES
- Early-bird Member Rate -
$899
- Early-bird Non-Member Rate -
$999
Early-bird Rates- End at 5:00 PM on April 11, 2025. After April 11th, regular rates listed below apply.
REGULAR RATES
- Regular Member Rate - $999
- Regular Non-Member Rate - $1,099
ALUMNI RATE
- Alumni Rate - $209 - Space is limited!
*The Evaluation Committee must approve all capstone projects before students can attend as an Alumni.
The Alumni Program will be held on Thursday, June 27 from 8:00 AM- 5:00 PM (breakfast, lunch, and dinner included).
Cancellation Policy - Full refund until 5:00 PM on May 23, 2025. No refunds after 5:00 PM on May 23, 2025. This cancellation policy helps us ensure
the most accurate counts possible for the event. For questions about this policy, please contact the Texas Travel Alliance office at (512) 328-8842.
HOTEL INFORMATION
TEXAS A&M HOTEL & CONFERENCE CENTER
1239 TAMU, College Station, TX 77843
Texas Travel Alliance Rate: $159 + taxes/night (single/double)
Cut-off deadline is May 30, 2025 (unless sold out prior)
*Details coming soon
2024 CLASS SCHEDULES (2025 schedules will be available late January)
For questions, please contact Jennifer Roush, VP of Operations at Jennifer@texastravelalliance.org.
THANK YOU TO OUR 2025 HOSTS
 
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