The Texas Travel Alliance is the primary advocate and voice for the Texas Travel Industry, representing a diverse membership of Texas travel destinations, accommodations, attractions, transportation and support businesses. The travel industry in Texas employs over 1.3 million Texans and has a $199.5 Billion-dollar economic impact to the Texas economy. The Texas Travel Alliance strives to offer our members and their employees industry-leading education and professional development, while advocating to strengthen travel in Texas.
We
believe
Life
Is Better In A
State of
Travel!
Our members include Convention & Visitor Bureaus, Destination Marketing Organizations, Accommodations, Attractions, Zoos & Aquariums, Airports, Transportation Companies, Media and Ad Agencies, Universities, State Agencies, Industry Associations, Event Service Companies, Industry Suppliers, and other organizations connected to the travel and tourism ecosystem.
13 hours agoHoliday Magic Across the Lone Star State
10/15/2025Texas Travel Alliance Honors Brad Wuest with 2025 Tall in Texas Award
10/15/2025Texas Travel Alliance Honors Jasmyne Harris with 2025 Rising Star Award
10/15/2025Texas Travel Alliance Honors Paul Schultz with 2025 Lifetime Achievement Award
12/31/2030
CTE Re-Certification Program